Sometimes the best asset you have is right under your nose.
THE CHALLENGE
Cutting through the noise and getting your message through to Government is difficult. The client wanted to demonstrate how good they were at making a difference to patient’s lives, but their message was getting lost in the noise.
THE OUTCOME
A evidence based stakeholder engagement plan that highlighted the good work that the client produced and the data that they had captured along the way.
However, whilst working up the project plan with the client, mention was made of the data that had been collected and validated over many years. We decided to take a closer look. Bringing in a health economist we worked closely with the client to uncover the potential of this data.
Our team saw real value in the data, particularly given the paucity of evidence in the sector that this client operates. In fact, we determined that this data was perhaps the biggest asset that the client owned.
With this established, we worked to include the data asset in the key messages. The result is that the client was able to cut through the noise and raise the profile of the organisation with important stakeholders, both within and outside of Government.
